Bottling up
your blueprint
| Brand identity
Bar of Soap
Role: Art director, designer, copywriter, photographer
Bar of Soap is a clean hygiene brand with a sharp sense of humour and zero pretension. The identity leans into minimalism with personality.
The logo is crisp and typographic, without unnecessary ornamentation. Its bold, honest design reflects the brand’s philosophy: good products should speak for themselves — no fluff, no filler, just quality ingredients and a bit of cheek.
Supporting visuals focus on clarity and consistency: a restrained colour palette, clean product photography, and a modular layout system that adapts easily across packaging, digital, and print. Every element was crafted to feel fresh, modern, and unmistakably “soap.”
Sun Life
Role: Lead designer
As the Graphic Design Lead on the Sun Life global brand team, I had the opportunity to refine the company's logo as part of a broader brand refresh. The dimension and contours of the sun globe were carefully rendered with the goal of making it sleek and timeless.
I also adapted the logo for the Toronto Raptors jerseys as part of a global partnership and national media campaign. See jersey photo in the Toronto Star article here.
Brand identity for special market
Role: Lead designer, brand guidelines developer
I had the opportunity to develop a set of visual brand standards for a special global market that is unique from the parent brand. It was a cohesive and elegant style guide that introduced rich patterns, colours, type treatments, and textures that resonated with a more affluent target audience.
(Details redacted due to confidentiality)
Design is the silent ambassador of your brand.
Paul Rand
Logo soup
Whether it's a sleek and modern logo for a corporate client or a playful and whimsical design for a more creative project, I have the versatility to deliver logos that truly stand out.
Here are some extras that show the diverse range of industries I can design for.
Red Oak Psychotherapy
Role: Art director, designer
Red Oak Psychotherapy offers compassionate care for people navigating anxiety, depression, trauma, identity, and neurodiversity. As a queer-affirming practice, their values resonated deeply with me, and I was eager to take on this freelance project.
The visual identity blends rustic warmth with sophistication. A handcrafted oak leaf serves as the anchor: grounded, organic, and dynamic. Paired with a contemporary serif and minimalist layout system, the brand evokes both professionalism and approachability.
Deliverables included a full logo suite (primary, alternate, and social formats), typography system, colour palette, and clear space guidelines. The result is a flexible identity that feels rooted yet modern.
Times & Dimes
Role: Concept developer, lead designer
I had the exciting opportunity to brand a financial podcast that aimed to capture the fast pace of modern life. These designs conveyed the energy of news blasts while remaining accessible and relevant to the average listener.
Graphics were developed for an official spotify channel, a social media campaign, and a page on sunlife.ca.